A Durban church has erected a billboard along the busy M4 depicting the crucifixion of Jesus Christ at Mount Calvary.

Part of their Easter project, members from The Worship Tabernacle, a church based in Shallcross, south of Durban, unveiled the billboard on the southern freeway last week.

Julian Tharmiha, 35, who deals with the church's media, said the project was a different approach to evangelism.

“This was a project that was part of the vision of our senior pastor Silas Lutchman. He had the idea about a month ago of erecting a billboard and putting up this message,” he said.

The message “Live for Me, I died for you” aims to serve as a reminder of the reason for Easter. 

“Easter is about the death and resurrection of Jesus our saviour. We pray and believe that this billboard will evangelise to the thousands of people passing by, day and night. I believe about 140,000 cars drive along the M4 daily.”

Tharmiha said they planned to keep the billboard up for three months and the church has been humbled by the impact it had made on social media.

TimesLIVE