PARIS - This time, the World Cup trophy will be travelling in style.

PARIS - This time, the World Cup trophy will be travelling in style.

French fashion and handbags house Louis Vuitton, with help from supermodel Naomi Campbell, has unveiled an elegant leather-bound case that it produced to carry the trophy to South Africa last night.

From the tournament's beginning in 1930, the World Cup trophy has always been transported in an armored metal case - largely for reasons of security.

But as Louis Vuitton spokesperson Antoine Arnault put it: "There was no reason why security couldn't be synonymous with elegance."

The case features gold-coloured clasps and the famed LV logo theme. Football governing body Fifa ordered it in March.

The fashion house also has a contract to make another one for the 2014 World Cup.

The World Cup trophy which has been touring the country is a replica trophy which will be presented to the winning team at Soccer City on July 11. - Sapa-AP