MTN unveils 2010 'unity campaign'

GLOBAL mobile phone operator and 2010 Fifa World Cup sponsor MTN has unveiled a campaign to unite Africans behind the notion of a continental win in the upcoming football showpiece.

The effort, which has seen MTN roll out its Africa United campaign across the continent, will entail communication across all channels - print, broadcast and online.

"Simply hosting a tournament of such magnitude is already a win for Africa. Imagine an African team in the final, and bringing the cup home," Cambridge Mokanyane, MTN group's 2010 Fifa World Cup general manager says.

Equally bullish about the possibility of an African win is Jean-Simon Ngann Yonn, MTN Cameroon's chief marketing officer.

"The Africa United campaign is a political statement which MTN has been advocating for a long time. It is in line with MTN's ongoing efforts to contribute to Africa's development," Yonn says.

His Nigerian counterpart, Bola Akingbade, says: "Not only does Nigeria have a strong national team, but off the pitch, a legion of supporters who feel that the African dream has to be fulfilled this year."

Danny Jordaan has high hopes for South Africa, Ghana, Nigeria, Ivory Coast, Cameroon and Algeria.