Adcorp makes a difference to the community of Sebayeng

WHILE large firms eagerly support corporate social investment projects in the larger cities and urban areas of the country, it is the rural communities that are really in dire need of financial assistance.

WHILE large firms eagerly support corporate social investment projects in the larger cities and urban areas of the country, it is the rural communities that are really in dire need of financial assistance.

So says Adcorp Holdings executive director Campbell Bomela while taking Sowetan on a tour of one of their 15 farming projects scattered around the country.

In the tiny village of Sebayeng on the outskirts of Polokwane, 12 people have been given the opportunity to grow their own vegetables, which they supply to the local Zion Christian Church and a nearby Spar.

The organic farm is just more than a hectare in size and the main crops are spinach, beetroot and mealies.

"We supplied the people with an irrigation system linked to a borehole, so there is no shortage of water," Bomela says.

"In the past these people were idling away their time at home and now they have an interest, a way of making money and supporting their families."

An umbrella company for 16 specialised employment agencies, Adcorp Holdings directly employs 2300 people on a permanent basis and about 95000 indirectly through their network of agencies. It has a turnover of more than R2billion a year.

"We work on the ratio of onepercent of our net profits going to CSI projects, which can be anywhere from here in Polokwane to Northern Cape.

"Last year the amount was R1,3million, which included a number of bursaries for high school pupils," Bomela says.

"You cannot save the world," he says pragmatically. "You can only make a difference."

l Sowetan would like to thank Adcorp Holdings for the donation of a photocopier-fax machine and R5000 worth of foodstuffs to the Pontsho Disability Care Centre.

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