Seven thousand pupils from previously disadvantaged communities will watch the historic 2010 World Cup, thanks to Hyundai South Africa.
Seven thousand pupils from previously disadvantaged communities will watch the historic 2010 World Cup, thanks to Hyundai South Africa.
Hyundai SA marketing and advertising manager Jacques Geurtse said yesterday: "We are giving away tickets to selected matches. We are also using the Fifa Ticket Fund initiative to address the shortage in learning infrastructure and effectively educate children around safety practices."
The company, through Lapdesk, has approached schools in communities within a 200km radius of the World Cup venues in six provinces. Schools in Gauteng, Limpopo, North West, Free State, Mpumalanga and Eastern Cape will benefit.
At the launch in Soweto yesterday, 248 tickets were given to Elithini Primary School pupils.
The pupils were divided into teams and guided by their teachers, designed or coloured-in the supplied campaign competition poster along with a written motivational paragraph - incorporating the Official Slogan of the World Cup: Ke Nako. Celebrate Africa's Humanity.
Hyundai SA chief executive officer Alan Ross said: "The team element to this campaign was vital as it not only encourages team spirit, but also aligns to that of a football game.
"Through such a campaign, core educational values of creativity and literacy are encouraged. As a committed official Fifa partner, our endeavour is to ensure that the experience is viewed as one that adds value to the learners' life and educational practice.
"There is no doubt that this is Africa's World Cup and our intent as the local ambassador is to support this premise through well-placed initiatives," Ross said.
Geurtse added that the distribution of tickets would be done through the Department of Education, Local Organising Committee and Fifa. - Ramatsiyi Moholoa
7000 pupils to watch World Cup
Seven thousand pupils from previously disadvantaged communities will watch the historic 2010 World Cup, thanks to Hyundai South Africa.
Seven thousand pupils from previously disadvantaged communities will watch the historic 2010 World Cup, thanks to Hyundai South Africa.
Hyundai SA marketing and advertising manager Jacques Geurtse said yesterday: "We are giving away tickets to selected matches. We are also using the Fifa Ticket Fund initiative to address the shortage in learning infrastructure and effectively educate children around safety practices."
The company, through Lapdesk, has approached schools in communities within a 200km radius of the World Cup venues in six provinces. Schools in Gauteng, Limpopo, North West, Free State, Mpumalanga and Eastern Cape will benefit.
At the launch in Soweto yesterday, 248 tickets were given to Elithini Primary School pupils.
The pupils were divided into teams and guided by their teachers, designed or coloured-in the supplied campaign competition poster along with a written motivational paragraph - incorporating the Official Slogan of the World Cup: Ke Nako. Celebrate Africa's Humanity.
Hyundai SA chief executive officer Alan Ross said: "The team element to this campaign was vital as it not only encourages team spirit, but also aligns to that of a football game.
"Through such a campaign, core educational values of creativity and literacy are encouraged. As a committed official Fifa partner, our endeavour is to ensure that the experience is viewed as one that adds value to the learners' life and educational practice.
"There is no doubt that this is Africa's World Cup and our intent as the local ambassador is to support this premise through well-placed initiatives," Ross said.
Geurtse added that the distribution of tickets would be done through the Department of Education, Local Organising Committee and Fifa. - Ramatsiyi Moholoa