multichoice somersaults on porn channel

Nolo Letele :CEO of MultiChoice Africa . Pic: Robert Tshabalala. 25/07/2008. © Sowetan.
Nolo Letele :CEO of MultiChoice Africa . Pic: Robert Tshabalala. 25/07/2008. © Sowetan.

LEWD TV viewers who supported a proposed porn channel on DStv will be downhearted to learn that MultiChoice has decided not to pursue the controversial project.

LEWD TV viewers who supported a proposed porn channel on DStv will be downhearted to learn that MultiChoice has decided not to pursue the controversial project.

The pay TV channel announced yesterday it had reviewed research data on a subscriber survey to test responses to the issue of the adult content being supplemented.

The research found that a significant portion of its subscribers were against the proposed adult channel, while some were indifferent to it.

Another significant section was found to be positive, the research found.

MultiChoice SA group CEO Nolo Letele said in a statement last night: "It was unfortunate that the research conducted was misinterpreted by some people to mean that a decision was made to introduce an adult content channel on our bouquets."

Letele said MultiChoice regularly did research to test viewer tastes and impressions of existing and new television channels so as to improve customer service.

"Such research often includes questions looking at content requested by consumers, or channels that succeed abroad.

The research survey conducted about three weeks ago focussed on adult content, since some competitors who are about to launch in South Africa might or might not include adult channels on their services," he said.

Letele thanked customers for sharing their views and taking part in this survey.

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