The chips are never down for funny Noah

STAND-UP comedian Trevor Noah is the face of Simba and is making a good job of it.

STAND-UP comedian Trevor Noah is the face of Simba and is making a good job of it.

If his fans have been wondering what their favourite funny-man has been up to, wonder no more. As the face of the Simba campaign Noah is all over local TV stations and radio and is also doing road shows.

Simba is running a competition for a new brand.

About the competition that could change someone's life Noah says: "This project is about Simba looking for a new flavour. So instead of hiring experts to do their magic, they have thrown the gauntlet to the public.

"Individuals are invited to submit a recipe for a new flavour for Simba chips. They are also expected to talk about the ingredients and say why they think theirs is the best flavour.

"Unfortunately many people missed the brief. They thought the campaign was a competition where Simba would draw their names out of a hat.

No, it is about giving somebody a chance to improve their lives and perhaps live their dream," explains Noah, the popular funny- man, who is fast making a name for himself as one of the country's top comedians.

"The ultimate winner will receive an initial R200000, which will be followed by up to R500 000 every year that their flavour makes its way to the shelves . It all depends on how your flavour performs," Noah explains.

"The judges will choose the best four flavours, put them in shops and wait for people to choose the overall winner. The top four winners will each win R25000," he says.

You can send your entry through the website or via an to SMS 32313. The campaign closes on March 1 so hurry if you do not want to miss out.

Noah is at present shooting a movie called Taka Taka.

"It's about a soccer team that plays on the streets, as often happens in the townships," he says.

"Though the film might have been inspired by this year's Fifa World Cup, it's a mere coincidence that it is being shot now," says the talented Noah, who is one of the leading comedians that includes Kagiso Lediga, Anele Mdoda of 5FM and some players from Home Affairs.

The shooting will be wrapped up soon.

Noah admits that there is a television programme in the pipeline but would only say: "We have not finalised everything, but I can confirm that it's going to be a late-night talk show."

After a successful run last season, Noah goes back to Gold Reef City in Johannesburg for his one-man show The Day Walker for two nights only on March 5 and 6.