MTV Base gets fun makeover
MTV Base, the channel that has captured the minds of the youth, celebrated its fifth birthday yesterday - and has undergone a makeover.
Having made its home on DStv's Channel 322, there is no doubt that the channel has become Africa's most distributed music and youth culture hangout.
To mark this milestone it will let loose all-singing, all-dancing changes that will keep the continent's music fans buzzing.
Five years young, MTV Base is kicking off the new decade by shaking up its on-air ID while refining and refocusing its programme schedule to mark a bold new era of music television in Sub-Saharan Africa.
Viewers tuning in to the channel from yesterday have noted some dramatic changes, with new graphics, a bright contemporary colour palette, a fresh and modernised MTV base logo, awesome CGI channel idents and a revolutionary onscreen content navigation guide.
MTV Base's on-air changes will be complemented by the introduction of two must-watch new music shows, African Allstars and MVP: Most Voted Playlist, as well as a new reality series, Eddie Griffin: Going for Broke.
Having premiered last night African Allstars is going to air every day at 9pm, paying tribute to the infinite richness and diversity of contemporary African music.
It will break down borders by mashing up popular sounds from across the continent, including hip-hop, Afro-beat, Afro-pop, kwaito, boomba, kuduro, R&B and soukous.
MVP: Most Voted Playlist hands the MTV programming reins over to the viewer, ensuring that one whole hour of the channel's playlist is chosen by genuine, all-out music fanatics.
Simply log in to the MVP page at www.mtvbase.com or mtvbase.mobi to make your selection from 20 hit songs - African and international - then tune in every Tuesday and Thursday evening at 6pm to see if your choice makes the final selection.
The list of songs changes every week and there are prizes and on-air shout-outs for committed fans, who contribute the most to the MVP concept.
Rounding off the birthday treats will be the African TV premiere of weekly reality series Eddie Griffin: Going for Broke, based on the chaotic life of US comedy giant Eddie Griffin.
The star of the sitcom Malcolm & Eddie, hit movies such as Undercover Brother and a sellout stand-up comedian, Eddie is one of the hardest working men in comedy.