Battle in premium beer a close fight

CASTLE Lite is winning the battle of South Africa's premium beers with Amstel a close second.

CASTLE Lite is winning the battle of South Africa's premium beers with Amstel a close second.

Nielsen figures show that Castle Lite has just over 30percent of the premium beer market in South Africa with Amstel holding 28,5percent.

Premium beer accounts for about 20percent of SA's total beer market. According to Nielsen, the value of the market for the past 12 months ending November 2009 was R4,9billion.

Premium beer is a hotly contested arena not only because much of the growth in beer resides in this segment, but because of the fierce competition between SA's two major players.

Brandhouse Beverages, a three-way joint venture owned by Diageo, Heineken and Namibia Breweries, is the biggest seller of premium beer with 56percent of the segment through Amstel, Heineken and Windhoek and 11,1percent of the total beer market at the end of November. - Adele Shevel

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