A new, roaring innovation

INNOVATIVE South African snack leader Simba launched their awesome 2010 campaign recently and we can't say too much as it will give the whole concept away.

INNOVATIVE South African snack leader Simba launched their awesome 2010 campaign recently and we can't say too much as it will give the whole concept away.

Trevor Noah is the face of the campaign that also launched a new flavour with celebrity chef Reuben Riffel, owner of Reubens Restaurant in Cape Town. Oh, and someone will win a LOT of cash as a result of this campaign.

Oh, ok, let us tell you a bit. The launch was great - a breakfast in the sky.

It was a fabulous concept - a restaurant in the sky, which was hosted by the lovely Noah, who kept us in stitches with his humour when we were not busy perving him.

Also present was Jen Sue, who is always at most parties. But we must admit she looked lovely without her dodgy hats.

We hear that a couple of weeks ago Jen Sue joined singer Loyiso Bala on stage - the things we do for attention.

Simba the lion was also there, and he is so cute. We just hope the poor guy in the suit did not get too stuffy.

Oh, we are not sure what flavours were launched that day - whether it was Steak and Chutney, Lime and Coriander or Chilli and Bacon.

We are also not sure how delicious Noah would taste.

Considering the fact we girls hate heights, we must thank Noah for removing our fears.

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