HUMANITY has always been fascinated by the concept of dying. Thousands of books have been written and faiths, myths and doctrines developed to help us deal with and prepare for our inevitable end.

HUMANITY has always been fascinated by the concept of dying. Thousands of books have been written and faiths, myths and doctrines developed to help us deal with and prepare for our inevitable end.

Artists, on the other hand, must look at death with glee. They can make a killing by dying while on top of their game. Death remains one of the best career moves an artist can make. It has a knack of being an earning booster that few marketing gimmicks could muster.

Michael Jackosn is not-so-living living proof of this. He has already earned $90million since his much-mourned death six months ago. He is set to earn much more after this week's opening of his movie, This Is It.

Whacko Jacko's arrival to their world will increase the collective net-worth of the deceased that include Yves Saint Laurent, JRR Tolkien and Elvis Presley.