Best ways to reach the public

SOWETAN is the official media partner of the second Annual Public Sector Marketing Bootcamp. It takes place at Gallagher Convention Centre in Midrand over two days from October 26.

SOWETAN is the official media partner of the second Annual Public Sector Marketing Bootcamp. It takes place at Gallagher Convention Centre in Midrand over two days from October 26.

Social marketing is commonly known as the systematic application of marketing concepts and techniques to achieve specific behavioural goals for the social good.

As an illustration, it is mainly through effective social marketing concepts and techniques that it is easiest to reach people with social issues.

This could include highlighting the advantages of an alcohol-free life, adhering to the rules of the road, respecting the rights of others or adopting good social habits, especially when this approach is buoyed by a preparedness to learn and listen to the needs and desires of the people themselves.

Presented by Corptrain and Ochre Active, the bootcamp is expected to build on the popularity that has been created by the inaugural Public Sector Marketing Bootcamp.

Aimed at sharpening the skills of social communicators in the public and private sector, the bootcamp brings together leading social marketing practitioners and strategists.

They include Ochre Active's Krisen Pather, Soul City Institute's Sue Goldstein, LoveLife's Trina Dasgupta, Heartlines' Garth Japhet, Health Development Africa's Saul Johnson and Seynabou Mbengue of the Senegal-based Agency for the Development of Social Marketing.

According to the organisers, the power of social marketing and associated methodologies are increasingly recognised as a discipline that is more suited to achieving positive attitudinal and behavioural change.

It is believed that the bootcamp's interactions, debates, case studies, workshops and discussions around the challenges, experiences and solutions in the social-marketing arena will contribute towards the development of more effective social marketing solutions

Some of the questions or winning practices expected to arise at the bootcamp:

l What is social marketing?

l What is the impact of its programmes?

l What works and what does not in implementing its methodology?

l What are the different innovative strategies for individual change?

l What is the impact of digital or electronic media in social marketing?

l How do we create relevant, hip messages for behaviour change in young people?

l How can we use mobile phones as a development communication tool?

l How can we use social networks to build effective participation for social change?

A workshop will be conducted on the second day by Peter du Toit of Social Media IQ on how to use social media to drive and influence behaviour change or mobilise social marketing campaigns or programmes using social networks, including Facebook, Twitter, blogging or micro-blogging.

Ideal attendants include government communicators and marketers, non-governmental organisations, communication specialists, commercial marketers, charities, social marketing practitioners, researchers, academics and students.

lCall 011-888-6522, e-mail: corptrain@corptrain.co.za, visit www.corptrain.co.za to register.

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