Animal Planet getting big in High Definition

Gugu Sibiya

Gugu Sibiya

If you are a die-hard viewer of Animal Planet on the Discovery Channel, then you are not alone.

The channel will now offer High Definition services in 23 international markets, including Russia, Japan and Turkey.

Discovery Communications has let it slip that they are expanding their international portfolio of HD networks. The new stand-alone is a HD service roll-out on the Canal Digital platform in Denmark, Sweden, Norway and Finland, from the beginning of February.

Animal Planet HD will build on the strength of the brand by showcasing high-quality wildlife and natural history entertainment in premium high-definition.

It will bring viewers even closer to the animal world with programmes such as In Too Deep, which offers a breathtaking look at some of the planet's harshest climates and Pandemonium, which profiles the battle to save one of the world's most-loved animals.

Greg Ricca, president and chief executive of Discovery Networks International, said: "The launch of Animal Planet HD reinforces the strong appeal of the Animal Planet brand and further extends Discovery's global leadership in the HD arena."