We've got news for you.

Register on SowetanLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

Lerato the first black face of Arden

PRETTY FACE: Lerato Moloi. 12/02/09. © Unknown.
PRETTY FACE: Lerato Moloi. 12/02/09. © Unknown.

Namhla Tshisela

Namhla Tshisela

Local model and businesswoman Lerato Moloi has made history by becoming the first black face of international cosmetic giant Elizabeth Arden.

The 26-year-old Vaal beauty joins the league of actress Catherine Zeta-Jones, the group's global face and spokesman.

"It is an honour to be considered the only other face of Elizabeth Arden," said Moloi.

South Africa has also become the only country to have a local face and ambassador for the brand.

Moloi was revealed as the new face of the 99-year-old international brand in Johannesburg this week. She will feature in advertising campaigns and magazine covers from next month.

She said her role as brand ambassador dispels the "black don't crack" myth - a notion that black skin is immune to ageing and skin cancer.

Elizabeth Arden spokesman Inge Ferreira said South Africa "ranked second only to China in its growth potential for global cosmetics sales".

Moloi joins a host of local celebrities who are ambassadors for international skin care brands. They include Generations actress Connie Ferguson as the face of Garnier and Terry Pheto of Tsotsi fame who is the face of L'oreal.

Would you like to comment on this article or view other readers' comments? Register (it’s quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.