DJs are in demand

Irrespective of how big or small the market is, there will always be competition as long as there is money to be made. The disc-jockeying business is no different and you will encounter stiff competition.

Focus on your differentiation strategies. For example, build a website where clients can select their own songs, artists or genres.

Give clients a little more than they pay for by playing a few extra songs.

For a unique advertising approach, advertise on blank CDs and drop them off in your neighbourhood, malls, businesses and any public area where people gather in large numbers.

Using your status as a reputable DJ, expand your business into other entertainment services. You could quite profitably leverage your existing customer base by selling photography, a video service, catering, party preparation and clean-up services.

There are many opportunities. Look around and you might find something that can tie up with the disc-jockeying business.

In your spare time you can work as a club DJ. You would be self-employed and work on a part-time or casual basis. As you gain experience, work several sessions at different venues in one night or weekend.

Alternatively, you can also look for a job as a radio DJ and be employed by a radio station on a fixed-term contract. Depending on the nature of your contract, you may take other jobs because you don't work at the radio station all day.

If you become successful as a club DJ, you could move into music production and recording, club promotion or even start a record label. Some DJs become recording artists and produce their own CDs.

As you become established, opportunities to get into other forms of media are great. Look how busy most popular DJs are.

But you need to be a committed hard worker to make it in this business. You will work at night and only knock off in the early hours of the morning.

A disc-jockey service owner may also be expected to book gigs or events, schedule and train other DJs, ensure that correct music is available for parties and events, set out play lists, meet customers and generally manage the day-to-day activities.

You will need some business administration skills as well as knowledge of financial issues such as payroll, taxes, invoicing, accounts receivable as well as managing outside contractors.

As a disc-jockey service provider you must be able to ensure availability of DJs and equipment so that smooth service is guaranteed.

You must also have excellent organisational and communication skills and the ability to work under pressure and meet deadlines.