Try to get the most out of free publicity

It is sometimes difficult to craft a simple and intriguing message. You need to work on those skills.

It is sometimes difficult to craft a simple and intriguing message. You need to work on those skills.

If a person asks you what you do for a living, answer in a way that will interest him or her. Never use technical jargon and do it in a few seconds.

Identify your expertise because this is what sets you apart from your competitors. Explain what makes your business special. Talk about how customers will benefit from your goods and services and also what the difference is between your product and others out there.

Be sure of who you are trying to reach. You need to know as much as you can about the people who will use your goods or services. Know their gender, geography and reading habits.

For example, if you are a veterinarian looking to drum up publicity and attract new clients, offer to write a free article for a local newspaper or magazine, focusing on the best new products on the market.

Press releases and phone calls to the media, customised e-mails to decision-makers, writing how-to articles, radio interviews, and guest blogging are just a few of the free ways to pitch yourself as an expert and generate publicity. Timing is important, so if your business is seasonal, try to tie it with appropriate events.

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