adverts to influence behaviour

Draft FCB South Africa has launched a division that will create adverts geared at getting people to stop their bad behaviour. The advertising agency yesterday launched its social marketing division, which it said would offer its clients adverts that persuade people to stop a behaviour they enjoy but in reality is not good for them, such as smoking - Lihle Z Mtshali

Draft FCB South Africa has launched a division that will create adverts geared at getting people to stop their bad behaviour. The advertising agency yesterday launched its social marketing division, which it said would offer its clients adverts that persuade people to stop a behaviour they enjoy but in reality is not good for them, such as smoking - Lihle Z Mtshali

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