A modelling agency is all about contacts

Starting your own modelling agency will put you in touch with beautiful faces, but to make it in the modelling agency business you need to have good contacts.

Starting your own modelling agency will put you in touch with beautiful faces, but to make it in the modelling agency business you need to have good contacts.

l Experience is the best teacher and you need to start by working for an existing modelling agency to get a hands-on feel for the business. Modelling agencies succeed because of the talent they represent and the contacts they have to get jobs for their models. You'll need to know where the work is before you go out on your own.

l Choose the type of model your agency will represent. Most agencies only represent young women, ages 15 to 19; others plus-size models or older models 40 and above.

l Avoid confining yourself when choosing the market for your area. Spread your wings.

l Verify your model base. The area in which you establish yourself should have a large population between 15 and 19 if you're focusing on traditional model work.

l Select a location that has good exposure. You want the customers, both models and advertising clients, to be able to find you easily.

Use a commercial real estate broker to find a suitable location for your business.

l Check the relevant government departments to get a business licence. Ask if there are any other permits that must be applied for.

l Sign a lease. Most commercial leases are triple net, where the tenant (you) pays for all the operating and maintenance expenses, as well as taxes and insurance.

l Create contracts for your models and clients. Hire an attorney for the legal work.

l You'll need to attract models either through an open call to the public for auditions or finding talent with a scout.

l Set up photo shoots with a photographer to provide models with portfolios that they can show to clients.

l Large companies need models for print and television advertising. Large department stores hire models for fashion shows, and large companies need models to attract attention to displays.

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