Mama Afrikas give back to society

Tebogo Monama

Tebogo Monama

They have been taught the fine art of sewing, cooking and baking and now they know all the ins and outs of running a successful business.

Nineteen of the 21 Clover Mama Afrikas recently successfully completed a course in basic finance and business skills.

What started out as a humble project three years ago has developed into Clover's flagship corporate social investment programme.

These remarkable women have been identified by Clover as potential Clover Mama Afrikas for the great work they are doing in their communities.

The women have also been successfully running their own care centres.

Speaking at a ceremony recently where the women were given certificates and trophies for successfully completing the basic finance and business skills course, Elain Vlok said: "Clover's part in all of this is to teach these women basic skills so that it is not just simply a case of throwing money at it, but truly empowering these women in a sustainable manner.

"By teaching the Mamas basic finance and business skills they can now truly reap the fruits of their labour."

Vlok is the manager of corporate services at Clover and founder of the Clover Mama Afrika project.

Vlok said: "It's one thing to produce garments and produce, but to be able to sell and market them is another.

"Now, thanks to their newly acquired skills, the Mamas can determine whether their care centres are profitable, understand the basics of accounting and see the benefits of opening a bank account and how their enterprises can grow by applying basic business management skills.

"We like to believe that South African communities are better off because of Clover's involvement."