Goggling Google

Most people missed the announcement about how Google Incorporated wants to burrow inside your brain and capture your most intimate thoughts. That is because it never happened.

Most people missed the announcement about how Google Incorporated wants to burrow inside your brain and capture your most intimate thoughts. That is because it never happened.

But Google is the focus of mounting paranoia over its expansion into new advertising formats from online video to radio and TV.

True, the company has millions of people telling it daily what is apparently on their minds via simple web searches, generating mountains of information about consumer behaviour.

The company uses this information to make money by selling advertisements, but people who are used to browsing anonymously around stores or channel-hopping on TV around stores find it unnerving to realise that their moves are recorded. - Reuters

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