Protect your motto and logo

Registering your business and its assets can help you defend your ideas from being duplicated by unscrupulous competitors.

Registering your business and its assets can help you defend your ideas from being duplicated by unscrupulous competitors.

Two of the main assets that registration can help you protect are your credo or motto and your logo.

A credo or motto is a statement or phrase that encapsulates your belief or idea about your organisation. A logo is the emblematic design your company creates to identify its products. A logo often serves as a company's trademark.

You might also need to register patents on new ideas.

A patent is a government licence that confers a right or title for a particular period, especially the sole right to make use of or sell an invention.

Patents will protect your ideas from being stolen by copycats or unethical competitors.

It is important to register and patent everything that you create in business. For example, a trademark can only be protected and defended under the Companies Act if it is registered.

Unregistered trademarks are defended under common law.

Once registered, a trademark can be renewed every 10 years.

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