Sowetan finds itself the subject of intense debate, thanks to our hard-hitting print and radio advert drawing attention to the scourge of crime.
Sowetan finds itself the subject of intense debate, thanks to our hard-hitting print and radio advert drawing attention to the scourge of crime.
The scourge bedevils all in our country, even as we celebrate 13 years of freedom.
As folks who are used to reporting the news instead of making it, we are humbled by the stupendous reaction to the message in the advertisement. It beseeches us all to cherish our freedom and not let it go to waste.
Many of you praised the brilliance of the advertisement in forcefully driving home the message about crime in our beloved land. But many others expressed shock and disgust at our unconventional tactic.
We have no comfort to offer those of you who are disturbed by our message.
Instead, put yourself in the shoes of the journalists whose job it is to bring you the reports about the brutal rapes, bloody robberies and wanton murders across the length and breadth of our land.
How can we justify lulling you into a false sense of security when we have witnessed the savagery of the rape and murder of Thato Radebe, 14.
Her attackers denied her a modicum of decency, even in death. They left her bleeding and spread-eagled and her gaping mouth and open eyes mirroring her last moments of terror.
Her pleas for mercy obviously fell on deaf ears. We entreat you to hear these pleas.
Rather shocked than sorry
Sowetan finds itself the subject of intense debate, thanks to our hard-hitting print and radio advert drawing attention to the scourge of crime.
Sowetan finds itself the subject of intense debate, thanks to our hard-hitting print and radio advert drawing attention to the scourge of crime.
The scourge bedevils all in our country, even as we celebrate 13 years of freedom.
As folks who are used to reporting the news instead of making it, we are humbled by the stupendous reaction to the message in the advertisement. It beseeches us all to cherish our freedom and not let it go to waste.
Many of you praised the brilliance of the advertisement in forcefully driving home the message about crime in our beloved land. But many others expressed shock and disgust at our unconventional tactic.
We have no comfort to offer those of you who are disturbed by our message.
Instead, put yourself in the shoes of the journalists whose job it is to bring you the reports about the brutal rapes, bloody robberies and wanton murders across the length and breadth of our land.
How can we justify lulling you into a false sense of security when we have witnessed the savagery of the rape and murder of Thato Radebe, 14.
Her attackers denied her a modicum of decency, even in death. They left her bleeding and spread-eagled and her gaping mouth and open eyes mirroring her last moments of terror.
Her pleas for mercy obviously fell on deaf ears. We entreat you to hear these pleas.
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