Operation Dudula, launched earlier this year by musicians fighting copyright piracy, has given birth to a new company, Music Everywhere.
Music Everywhere will be launched in Germiston, Ekurhuleni, today.
The company will distribute and sell CDs, DVDs and movies at spaza shops and shebeens, and on street corners.
There will also be VIP sales with goods delivered to homes. Subscription customers will get 50 percent off all products.
Music Everywhere is the brainchild of veteran musician and ace producer Sello "Chicco" Twala and revered poet Mzwakhe Mbuli.
Twala, Mbuli and Eric Frich are also co-directors of the ambitious company.
They have bought 10 motorcycles to be used in the distribution of products and 25 people have already been employed by the company.