Government considering auto industry incentives as tariff buffer

The US is the third-largest destination for South African automotive exports

South African-based manufacturing plants operated by BMW, Ford (pictured), Isuzu, Mercedes-Benz, Nissan and Toyota - which produce vehicles for global markets, including the US - will be severely affected by Trump's car tariffs.
South African-based manufacturing plants operated by BMW, Ford (pictured), Isuzu, Mercedes-Benz, Nissan and Toyota - which produce vehicles for global markets, including the US - will be severely affected by Trump's car tariffs.
Image: Supplied

The government is considering offering additional incentives to carmakers to help cushion the impact of US President Donald Trump's tariffs on cars, trade, industry and competition minister Parks Tau said on Thursday.

“We're considering the possibility of expanding the automotive industry production plan so we're able to mitigate the impact in our industry,” Tau said in an interview with Power FM.

“We're modelling what the potential package could be for the auto sector, but also for other sectors so we can do it within the means of the country to buffer the impact.”

The Automotive Production and Development Programme is an incentive programme that helps drive investment, innovation and job creation in the automotive industry. It offers various rebates and refunds on customs duties and manufacturers also receive incentives based on their production volumes.

The National Association of Automobile Manufacturers of South Africa (Naamsa) has expressed concern about the 25% US import tariff on cars, saying it cannot be absorbed by manufacturers, which will result in additional costs for US consumers and a reduced choice of South African-produced brands.

The US is the third-largest destination for South African automotive exports, with about R35bn worth of vehicles shipped in 2024, accounting for 6.5% of total vehicle exports in 2024.

South African-based manufacturing plants operated by BMW, Ford, Isuzu, Mercedes-Benz, Nissan and Toyota — which produce vehicles for global markets, including the US — will be severely affected, Naamsa added.


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