According to Ford, Mach-Eau was created in collaboration with renowned fragrance consultancy Olfiction with ingredients that each add a specific element of the scent’s story. Pia Long, an associate perfumer in the British Society of Perfumers, who has worked with some of the most famous perfume brands, was instrumental in its inception.
Her starting point was to look into the chemicals emitted from car interiors, engines and petrol. This included benzaldehyde, which is an almond-like scent given off by car interiors, and para-cresol which is key in creating the rubbery scent of tyres.
These were blended with ingredients like ginger, lavender, geranium and sandalwood that added metallic, smoky and further rubbery accents. An “animal” element was also included, giving an impression of wild free-ranging ponies to underline the Mustang heritage.
“Judging by our survey findings, the sensory appeal of petrol cars is still something drivers are reluctant to give up,” says Jay Ward, Director of Ford Europe Product.
“The Mach-Eau fragrance is designed to give them a hint of that fuel-fragrance they still crave. It should linger long enough for the GT’s performance to make any other doubts vapourise too.”