Duma’s approach is all about shaping the industry for the better, not virality

There are a number of South African designers who are on everyone’s lips, a talent that finds many of their designs selling out and becoming a major success. Whether it’s the cool kids who clamour for Rich Mnisi, the haute-heads who pine for the latest Thebe Magugu threads or the suave fashion lovers of luxury who paint the town black in Inga Atelier bags, there is a designer for everyone.