'It's not inside it's on top' brings colourful memories to the surface

Advertisers, brands and content creators should read book for fresh outlook

04 June 2021 - 09:48
By Karabo Ledwaba

It is impossible not to think of a specific advert when you reminisce over your childhood. For me, Postbank's "lobola" advert, where a little boy starts to save up in steaks to pay his crush's lobola is one of the most vivid that comes to mind.

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