Belgian designer Raf Simons joins Prada as co-creative director

MILAN, ITALY - FEBRUARY 20: Giorgia Tordini attends the Prada show during Milan Fashion Week Fall/Winter 2020/2021 on February 20, 2020 in Milan, Italy.
MILAN, ITALY - FEBRUARY 20: Giorgia Tordini attends the Prada show during Milan Fashion Week Fall/Winter 2020/2021 on February 20, 2020 in Milan, Italy.
Image: Vittorio Zunino Celotto/Getty Images for Prada

 Raf Simons will join Prada as co-creative director, marking the first time the Italian fashion house will have an outsider working with renowned head designer Miuccia Prada.

Belgian-born Simons, 52, will join Prada on April 2, the group said in a statement. He was most recently creative director at Calvin Klein.

A multi-year restructuring at Prada began to pay off in 2018 when sales returned to grow for the first time in four years thanks to a new strategy aimed at rejuvenating the brand by renovating shops, launching new products and boosting online sales.

Miuccia Prada, 70, told a news conference in Milan that Simons' appointment was not intended to pave the way for a possible succession as Prada's top designer.

"Absolutely not," she told reporters. "I like working, don't make me older than I am," she said.

- Reporting by Claudia Cristoferi 

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