Were microblading and vaginal rejuvenation the hottest medical spa trends of 2017?

Chemical peels, aesthetician services such as facials, waxing, and manicures, and injectables such as botox and fillers were the most-performed treatments.
Chemical peels, aesthetician services such as facials, waxing, and manicures, and injectables such as botox and fillers were the most-performed treatments.
Image: miljko / IStock.com

Microblading and vaginal rejuvenation were two medical spa treatments that saw big success in the US last year.

According to the latest "AmSpa Medical Spa State of the Industry Report" by the American Med Spa Association (AmSpa), which surveyed approximately 500 medical spas in the US, semi-permanent makeup treatments for brows, such as microblading, increased in popularity last year.

"Medical spas enjoy this treatment, because it provides an extremely large return-on-investment (ROI)," said Alex R. Thiersch, AmSpa Founder and Director, in a statement.

Laser-based vaginal rejuvenation was another treatment area that grew in popularity over 2017, with patient satisfaction ratings reaching upwards of 90%. "As more laser companies develop cutting-edge solutions to make this procedure more efficient and less intimidating, we expect to see it widely adopted in the medical spa space," elaborated Thiersch.

However, the top three most common medical spa procedures last year were a little more conventional. Chemical peels, aesthetician services such as facials, waxing, and manicures, and injectables such as botox and fillers were the most-performed treatments.

Despite recent research suggesting that men are increasingly likely to visit the beauty salon, the survey found that 85% of those paying for medical spa treatments were female, with just 15% of men indulging. Millennials (aged 18-34) accounted for nearly 20% of medical spa patients overall.

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