Spray-paint nail polish is the latest high-tech development for everyday beauty
Say goodbye to fiddly manicures -- spray-paint nail polish could be the new way to go.
Nails Inc. is premiering its much-hyped "Paint Can" spray-on nail color, marketed as a world-first, in UK department stores this week. The polish will be available in two colors for now, before the full collection hits in 2016.
The Paint Can has been designed by the brand for "time-poor nail fans who are on the go". It requires users to sweep a quick layer of basecoat over the nails before spraying the color over the fingertips from a distance of 10-15cm, leaving the pigmentation to adhere to the basecoat. According to the brand, a quick rinse with warm, soapy water should then ensure that any excess color is washed off from around the fingers and nail bed, leaving an even coating of polish. Nails Inc. is branding the product "the World's fastest manicure".
"After years in the making I am incredibly excited to be launching the Paint Can. Our customers have been screaming out for ways to reduce dry time and for quick, easy ways to apply color when on the go," explains Nails Inc. Founder Thea Green on the brand's site.
The invention is currently available to pre-order at nails.inc.com in two different shades -- "Shoreditch Lane", a mid-grey hue, and "Hoxton Market", a deep pink. The retail price is £10 (approximately $15).
The Paint Can is the latest in a long line of developments making a high-tech approach to beauty and the application of makeup increasingly approachable for consumers. Earlier this week the imminent launch of a new app by the beauty startup MatchCo, which evaluates users' skintones to customize the perfect shade of foundation, was announced on Women's Wear Daily. October saw the beauty giant Sephora inaugurate its first connected beauty store, or "Flash Boutique", in Paris, while mainstream brands such as Lancome continue to explore ways to improve precision when it comes to makeup application. In June the French beauty giant revealed a new "Triangle Zone Brush" allowing users to adjust their desired foundation coverage via the length of the brush.