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Nal’ibali calls on parents to pledge #Just15Minutes of reading

As part of its 2014 Read to Me: Every Day drive, the Nal’ibali reading-for-enjoyment campaign is calling on adults to play a fundamental role in their children’s literacy development by pledging #Just15Minutes of reading and sharing stories with their children every day.

“Reading to children can’t just happen just once or twice. We need to read to our children every day if we want them to learn that reading can be an enjoyable and entertaining activity. Knowing this is what inspires them to want to read − and then to read more and more. This is how they establish a satisfying, lifelong relationship with books and reading,” explains Nal’ibali Content Manager, Arabella Koopman. “And, in addition to this benefit, there are lots of research studies to show that the more children read at home, the better they do at school.”

Another benefit of telling or reading stories, even for just 15 minutes each day with children, is that it can expose them to around 1 million written words in a year. Yet, according to the South African Book Development Council (SABDC), only 5% of parents in South Africa read to their children.

Starting on Children’s Day (1 June 2014) and running throughout Youth Month, parents and caregivers are encouraged to join together and pledge their 15 minutes either on the Nal’ibali web or mobi sites. There they will also be able to locate free reading and storytelling tips for children of all ages, as well as children’s stories and audio stories in a range of South African languages to support a daily tradition of reading and sharing stories at home.

Also in support of the drive, and to motivate even more adults to pledge their 15 minutes, Cambridge University Press (CUP) has donated R90 000 worth of book hampers. Once 90 000 minutes have been pledged, members of the public who have signed up to the drive stand the chance to win a share of these books.

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