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Hola Hamonate is letting down senior citizens

THE SABC must stop taking our senior citizens for fools. The public broadcaster seems to have taken the saying that there's no fool like an old fool to heart and that's not right.

The broadcaster has come up with a programme titled Hola Hamonate on SABC2, which is supposedly aimed at senior citizens.

The title of the programme itself makes one wonder what the commissioning editors had been smoking before they put pen to paper. It sounds like a youth magazine programme to me.

OK, they got it right by employing Candy Moloi as co-presenter of the show because she represents ageing in style and good health.

Most people will remember her as Makhadzi in the soap Muvhango. In this programme she caters for Sotho, Venda and Tsonga-speaking folks, while the co-host does the Afrikaans and English part.

That's as good it gets on this production. The rest is a poorly scripted effort. It must be said that like most programmes on the public broadcaster the idea and intention is good but the execution leaves much to be desired.

Senior citizens are neglected as far as programming by the public broadcaster is concerned. It's a pity because they are loyal payers of their television licences.

I don't understand why the subtitles are only in English - and why they go so fast. Even I can't keep up - imagine an elderly person, not to mention the millions of senior citizens who are illiterate.

The show wants to please everyone, which is impossible. I gather the subtitles are for the benefit of the deaf.

So there you are. You have a programme for speakers of Sotho, Venda, Tsonga, Afrikaans and the deaf in a single package. They had an Eastern European-sounding woman talking about dental procedures of some sort. If I battled to make out what she was going on about imagine the grannies.

Why not simply make one programme in one language to target a certain grouping? Don't complicate matters.

If the programme is flighted in Sotho it will also benefit Venda and Tsonga-speaking people. That is not to say Afrikaans-speaking people will be left out. There will be other programmes for them.

The producers need to make up their minds.

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