How Isibaya star Michelle Mosalakae is breaking the mould with Revlon
Image: Lee Photography
Isibaya siren Michelle Mosalakae is one of four vibrant local stars breaking the mould in international beauty giant Revlon's inclusive new campaign, "Live Boldly".
The 23-year-old actress is joined by TV star Bontle Modiselle, TV and radio personality Luthando "LootLove" Shosha as well as model and fashion blogger Kim Jayde Robinson.
Mosalakae and Modiselle were voted among Sowetan LIVE's Mzansi's Sexiest females for 2018 and feature in the annual calendar.
The Pretoria-born Mosalakae, who has been in showbiz for only a year, shared that she was first approached by the cosmetic brand in December. She ecstatically added that on Friday they filmed the TV commercial and did the print campaign.
"It's all God. It has all went by so fast, it started off very slow and now we have shot TV and print campaigns. From Monday it's full force, we start with interviews, pictures going up in stores and then the big launch is next month," Mosalakae gushed.
"The TV advert that I think is coming out in April gives each and every ambassador involved in the campaign an opportunity to be themselves. It's has a nice narrative."
Celebrating diverse feminine power, optimism, strength and sense of style, the "Live Boldly" local campaign follows in the footsteps of the international one.
Image: Lee photography
The international campaign features Wonder Woman star Gal Gadot, plus-sized model Ashley Graham, freckle-faced English beauty Adwoa Aboah, Dutch it-girl Imaan Hammam and Brazilian model Raquel Zimmermann.
As part of the campaign, the local foursome will share ideas, experiences and conversations with South Africans on various multimedia platforms and through events and in-person interactions.
"When you look in South Africa there is just so much out there - different shapes and shades of beauty. This campaign celebrates exactly that - there are so many different kinds of women that want to feel beautiful and included too. Diversity and inclusivity are two things that I 100% strongly believe in," Mosalakae explained.
"I want young girls across the country to understand that there is so much in having self-confidence. There is nothing in this world that can stop you."