“It was not an international decision that I wanted to become a content creator, no, I just started posting my outfits and showing people how to put items together. I also started a YouTube channel that taught people how to style their pieces and how to value their clothes by showing them multiple times to wear certain items from their closets.
“When I saw a lot of people showing interest in what I was doing, I started being intentional about creating content that people can relate to and learn from. I sort of stepped into being an influencer without being aware of it!” Gqoboka said.
As a fashion stylist, Gqoboka was able to interact and connect with a lot of other fashion content creators that she’s learnt a great deal. With this, she believes the influencer industry still has room for more unique creators who will bring a different dynamic to the branding industry.
Describing what sets her aside from other influencers, Gqoboka alluded to her “originality, the intention of being true to who she is and not willing to shadow anyone else or their content”.
Feeling passionate about women empowerment, the fashion guru believes a career as an influencer is lucrative as many have used it as a means of income.