AKA calls out brands that don't collab with local artists

Rapper AKA is not here for brands that are not collabing with SA talent.
Rapper AKA is not here for brands that are not collabing with SA talent.
Image: Instagram/AKA

Fresh from the release of his sneaker collab with Reebok, rapper AKA has called on brands that don't work with local talent to be made “unfashionable, uncool and irrelevant”.

AKA released his SneAKA range last weekend. It was the latest collab for the muso, who also signed for his own range of Cruz Vodka.

The Fela in Versace hitmaker was feeling himself, and warmed up his Twitter fingers after the range dropped to urge his followers to disown any brand that was not working with local talent.

“Any brand who wants to sell their products to our people without collaborating with our people must be made unfashionable, uncool and irrelevant,” he said.

He went on to thank Reebok and Cruz for the collabs, and challenged other brands to take on local collabs.

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