After being described by some social commentators on Twitter as "dirty and unkempt", talented hip-hop star and actor Zuluboy has turned the criticism into a positive thing.

Born Mxolisi Majozi, the rapper is set to launch a washing soap product as part of taking his brand to another level.

The star was vilified after posting his photo alongside that of poet-singer and academic Ntsiki Mazwai on social media.

The commentary by social commentators was that both he and Mazwai saved water by not taking a bath.

Instead of being offended by the comments, Zuluboy has decided to embrace them.

The soap product targets taxi drivers and is expected to come in different bright colours. He said the product is part of the male-grooming range he planned to release in future.

"There is this perception that I don't wash. Recently, I was told that I don't take a bath because I am saving water. That did not bother me," Zuluboy said.

"The soap smells nice like other soaps. It can be used by both men and women. I have included some traditional herbs such as impepho and herbs that are used to wash away bad luck."

The product will be launched in September.

Zuluboy toured the Netherlands and Belgium last year with his Soweto Soul documentary, featuring the late Lemmy Mabaso. It also cast the spotlight on Moses Ngwenya of Soul Brothers.

Zuluboy is set to release a new album which will feature New York star M-1, and Sifiso Ncwane and Mandoza - both who have since died with songs recorded before their deaths.

The songwriter said his latest album would also be recorded live. It will feature an orchestra and present the legendary Ringo Madlingozi.

"In this album I have gone back to where I started. The album is more of lyrics than gimmicks. I speak a lot about black consciousness," he said.

His other releases are Masihambisane, iNqolobane and iGoda. Zuluboy has joined Uzalo. He was introduced last week, and his role is set to stir things up.