Education complaint upheld

THE Advertising Standards Authority of South Africa has upheld Equal Education's (EE) complaint against Patrick Holford's Smart Kids Brain Boost supplement.

THE Advertising Standards Authority of South Africa has upheld Equal Education's (EE) complaint against Patrick Holford's Smart Kids Brain Boost supplement.

In the complaint, EE argued that Holford's claims that the supplement would improve the school performance of children were misleading.

The advertisement took advantage of young people's desire to succeed in school, EE said.

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