Sowetan Reporter
The Sunday Times, one of Johnnic's flagship newspapers, has bagged two major international newspaper marketing awards.
The awards were for its 2006 centenary advertising campaign. The communications campaign, created by Ogilvy Cape Town, won the in-newspaper advertising and incentives categories for newspapers with a circulation of more than 300000, at the International Newspaper Marketing Association (Inma) Newspaper Marketing Awards held in Paris last week.
After reviewing 1000 entries from nearly 200 newspapers, 131 marketing campaigns from newspapers in 34 countries were selected as finalists for the 72nd yearly award.
From the finalists, 60 first-place award recipients across three circulation groups in 20 categories were announced on April 26 at the Inma World Congress.