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Alicia Keys is firing up female empowerment in the commercial for the new Reebok Classics line. The 30-second spot, which aired during the MTV VMA’s, introduces the new line of Reebok kicks that the singer-songwriter helped design, as she narrates the clip with lyrics from her new single "Girl On Fire"

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"Designing this collection has been such a cool experience because I've been able to tap into my creativity in a whole new way." — Alicia Keys

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Click here to view the ad

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Click here to go behind the scenes

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