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Famous Brands Limited today announced a two-year sponsorship of the SA Men’s Hockey Team.
One of its premium brands Mugg & Bean is partnering with SA Hockey as the new co-sponsor of the SA Men’s Hockey team.
“We are delighted that we have a popular brand like Mugg & Bean on board,” said SA Hockey Association CEO Marissa Langeni.
“We are pleased that this is a two-year commitment which will include the World Cup in 2014. This sponsorship will assist the SA Men’s team in competing in top-class international events and hockey is proud to be associated with the Mugg & Bean brand,” the SA Hockey CEO added.
Famous Brands Chief Marketing Officer Derrian Nadauld stated: “This sponsorship deal will bring a new energy to the game and the Mugg & Bean brand is excited to be involved with the National Men’s team.
“Hockey in South Africa has largely been a Cinderella sport, in desperate need of a sponsor who could give the team the support they so richly deserve. The Mugg & Bean sponsorship of the SA Men’s team is a natural extension of the brand's involvement with the sport of Hockey.
“Earlier this year, the brand concluded a five-year sponsorship deal of the Varsity Sports Hockey series, currently running across universities across the country,” the Famous Brands CMO added.
The SA Men’s team are currently ranked 12th in the world and this is the first sponsorship for the team in a number of years.