Safa to woo more sponsors
WITH big sponsors now giving less, the SA Football Association yesterday renewed its partnership with Bafana sponsors Castle Lager in a bid to avoid a possible budget shortfall.
Safa CEO Robin Petersen admitted after the announcement of a five-year deal that will see Castle pay the association R20m a year, that major partners' contributions had decreased.
He said in an effort to reach the "annual target of R200m", Safa would increase its sponsorship pool.
The football federation has had two big-name partners in South African Breweries and bank Absa, but is now on a mission to add to its list.
"In the past we had two partners who put in R250m each (over five years). Now, in consultation with our partners, we have decided to mitigate our risk and increase the number," said Petersen.
"We will be bringing on board five sponsors to partner with Safa plus an additional sixth partner, which will be the host cities where we (Bafana) play our matches."
Apart from SAB and Absa, kit supplier Puma is now also a sponsor, with its deal - signed in June last year with Safa - worth R20m a year.
The football association also penned a five-year contract in May for TV rights with the SABC worth R43m a year.
SAB has also broken away from Castle Lager as a sponsor and will sign a separate deal with Safa in the coming weeks.
"That will give us the ability to generate more revenue for the team and spread the risk across the number of partners.
"All in all, they have reduced the amount, and we will increase the number of partners that come into the picture. We will end up in the same place or even better off," Petersen said.