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Safa CEO Robin Petersen admitted after the announcement of a five-year deal that will see Castle pay the association R20m a year, that major partners' contributions had decreased.

He said in an effort to reach the "annual target of R200m", Safa would increase its sponsorship pool.

The football federation has had two big-name partners in South African Breweries and bank Absa, but is now on a mission to add to its list.

"In the past we had two partners who put in R250m each (over five years). Now, in consultation with our partners, we have decided to mitigate our risk and increase the number," said Petersen.

"We will be bringing on board five sponsors to partner with Safa plus an additional sixth partner, which will be the host cities where we (Bafana) play our matches."

Apart from SAB and Absa, kit supplier Puma is now also a sponsor, with its deal - signed in June last year with Safa - worth R20m a year.

The football association also penned a five-year contract in May for TV rights with the SABC worth R43m a year.

SAB has also broken away from Castle Lager as a sponsor and will sign a separate deal with Safa in the coming weeks.

"That will give us the ability to generate more revenue for the team and spread the risk across the number of partners.

"All in all, they have reduced the amount, and we will increase the number of partners that come into the picture. We will end up in the same place or even better off," Petersen said.

Comments

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Sun May 26 09:24:17 SAST 2013 ::

Jul 13, 2012

CharlesTaylor

You must get no sponsors, your Morons!!!!!
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Jul 13, 2012

Flemza

Castle lager please explain to us beer castle drinkers why a u wasting our money by sponsoring this SAFA with this current leader ship who clue less about soccer , who are there to benefit there pockets , if I were u I would rather sponsor PSL which being ran by real soccer adminstrators who have soccer at heart.
Just look at the circus in SAFA now , appointing a new coach and giving him his first match against Brazil , what do u expect from the coach where is the logic of this match , if BAFANA BAFANA gets a big beeting how is thatgoing to do to moral of the new coach , his first match in charge he get a 10 -zero beating , remember what happened to Scremmar Tshabalala in his first match when Peter Ndlovu from Zimbabwe beat Bafana bafana 4-zero , Scremmar never recovered from that humiliation .same thing is going to happen to Igasund.

Castle save your money for better sponsorship pleaseeeeee.
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Jul 13, 2012

SushiChef

Good plan at last ... last time they shot themselves on the foot by selling themselves short . Now let that money down to development ranks . We need to export atleast 100 teenagers a year 2015 onwards . Good one .
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