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Tiger Woods dropped from cover of his own game

By Reuters, Hollywood Reporter | Jan 06, 2011 | COMMENTS [ 82 ]

The woes continue for Tiger Woods off the course

Last year, Electronic Arts made the golfing great share the cover of his bestselling game with Northern Irish rookie Rory McIlroy for the first time ever.

This year, following the controversy away from the green and lackluster play on it, Woods has been dropped from the cover of the March 29th release of "Tiger Woods PGA Tour 12: The Masters" on Xbox 360, PlayStation 3 and Wii.

Woods has been replaced with a shot of the iconic yellow flag at Augusta National Golf Club, which is a major focus for the new game.

Woods will appear on the PlayStation 3 Collector's Edition of the game, which will cost $10 more and include five additional courses.

EA Sports has worked with Woods since 1999 on what once was a perennial bestselling title. But last year, sales of the game dropped in the U.S. and around the globe dramatically.

According to videogame analyst David Cole of DFC Intelligence, sales of "Tiger Woods PGA Tour 11" were down 50 percent to 60 percent on a worldwide basis from 2009.

While EA stood by their cover athlete, they did not work with him to promote the game last year. Traditionally, Woods does media interviews and appearances to launch each new game.

"The thing about golf is the whole business is tied to Tiger," said Cole. "TV viewership was also down over 30 percent. If Woods wins, viewership should increase. With the overall sport being so tied to Tiger I don't see EA parting ways in the near future. However, you could be less likely to see a major emphasis on Tiger."

"The sales issues of the Tiger Woods video game are much broader and deeper than Tiger's personal problems and has more to do with the entire golf sport struggling in 2010," said Jesse Divnich, Vice president of Electronic Entertainment Design and Research.

He continued: "Of course, one could argue the decline in the interest of golf has to do with Tiger's extended absence and returned poor performance. But even if that was true, it says a lot about the PGA Tour and their over-reliance on one person to carry the whole league. PGA exposed itself to this risk and now is facing the consequences."

During a media conference call to discuss the new game, EA Sports President Peter Moore said that the game publisher is standing by the former number one golfer in the world.

"If the insinuation is it's a reflection of EA Sports backing away from its relationship that goes back literally 13 years with Tiger, that's not the case whatsoever," said Moore. "You shouldn't read anything into the fact that Tiger's not featured on the box art of that particular edition...Tiger is right there on the PS3 version of the game with Move support, which was very good for us and Sony last year. We'll continue that."

"Obviously, it was a difficult year last year, but you saw toward the end of the season Tiger starting to get back to his old ways," said Moore. "We all, as both a sports industry and sports fans, are hopeful he comes back in full force in 2011."

Tiger will remain a featured playable character in the new game, along with 20 other professional golfers like 2007 Masters Champion Zach Johnson and Bubba Watson, a Team USA member of the 2010 Ryder Cup - Team USA.

Jim Nantz and David Feherty will call the action in a new television broadcast presentation for the game.

Electronic Arts has spent the past year focusing on bringing The Masters to its game franchise for the first time. The studio employed new laser scanning technology to scan every hole, bush and tree of Augusta National Golf Club.

"I am very happy and excited that the Masters Tournament is featured in the Tiger Woods PGA Tour game," said Woods in a statement. "There are many new and unique elements in the game that will make everyone feel like they're really competing at Augusta National. This is great for the sport and will connect a new audience with the Masters, a tournament I've been fortunate to experience since 1995."

If The Masters fails to give Woods the necessary sales boost, Electronic Arts might end up joining the long list of sponsors like Gillette, AT&T, Accenture, and Gatorade that have parted ways with him.

Divnich doesn't believe focusing more on the Masters will strengthen sales.

"Everything correlates back to the level of interest in golf," said Divnich.

COMMENTS [ 82 ]

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You pay the price for cheating,TIGER IN DA WOOD.

Jan 06, 2011 11:28 | 0 replies

@MAVENDA you want to bet?


@BOPHELO eeeeh yes.Say hell No!

Jan 06, 2011 1:9 | 0 replies

No man in this world can say no to i-kuku as long as you are staright. kuku kiyona.

Jan 06, 2011 1:16 | 0 replies

@DlulaBedlana
Why not?? Tiger needs to be done good by a black women with BOOTY, not those skank looking blond ho's with fake tits. No wonder brother man was never satiesfied... It's like a person living on Tofu it fills him up but will never satisfy the hunger - if you know what i mean! Man needs meat - and in this case Tiger needs to take it black! Lol!!!

Jan 06, 2011 1:20 | 0 replies

@kisses be prepared to hit rock bottom like Tiger then.Kuku can break a man.

Jan 06, 2011 1:33 | 0 replies

@Catty88, i do not go around eating any kuku, i select them very carefully. i am just an ordinary guy from e-kasi who is trying to make ends meet, i do not have millions in bank. Tiger is not just any guy from next door, there was more to what happened to him (Tiger) than meet the eye. I eat kuku Catty88.

Jan 06, 2011 1:39 | 0 replies

You are not my favorate anyway.

Jan 06, 2011 1:50 | 0 replies

@kisses you can never have my kuku even if you were Tiger let alone stand a metre away from me.Bomakhwapheni don't only happen to Tiger even to guys like you trying to make ends meet in your case she will leave you with nothing.Very sad shame.

Jan 06, 2011 1:51 | 0 replies

@Prudence

Done, sisi! And If he was married to a black sista, she wouldn't have chased him around with a golf club (the household's breadwinner) like that. She would have hunted down those HOS and kicked their asses good: "You leave my man alone or I'll hit you so hard, you'll fall off your family tree HO...(expletives)...." lol. Shame, Tiger.

Jan 06, 2011 2:11 | 0 replies

KUKU KE YONE

Jan 06, 2011 1:6 | 0 replies

Catty88 - please we (MEN) can help when we are offered KUKU phela, what do you expect ?
Should we say no hey ? - I don't think so

Jan 06, 2011 12:54 | 0 replies