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THE 2010 World Cup might be over, but South Africans will still fly the country's flags on Fridays as part of the legacy of the global event.
This will be made possible by the Fly the Flags Fridays initiative that has replaced the Football Fridays campaign. The initiative has been launched by the International Marketing Council of South Africa.
The IMC is often referred to as Brand South Africa, and as an agency of the Presidency, is the custodian of the South African national brand.
The Fly the Flag Fridays initiative follows a speech to the nation by President Jacob Zuma on Monday.
The president said: "The Football Friday campaign became highly successful. South Africans from all walks of life proudly wore national colours every Friday. It was the meaningful collective experience of a lifetime. Government is working on a programme to thank South Africans and to harness this spirit of a common nationhood and social cohesion."
Said IMC chief executive Miller Matola: "A key element of this initiative will be efforts to continue mobilising the mobilisers on the basis of the reach of their constituencies, as was very successfully used during the Football Friday campaign. The first Fly the Flag Friday activation is scheduled for this coming week.
"South Africans are encouraged to continue the celebrations by wearing the colours of the flag, to keep flying the flag on their vehicles and at their homes and offices; and to actively embrace the spirit that has been created during this full-colour African World Cup," Matola said.
Key elements that support the Fly the Flag Friday drive include wearing the colours of the flag or any national colours (eg Springbok, Bafana Bafana or Proteas shirt); buying South African goods as this will create jobs and by donating an hour of time a month to an appropriate cause.
"By continuing to stand together, there is nothing we cannot do. As our visitors go home, let us remind them to keep coming back," Matola said.