NEWS reading in South Africa will never be the same again. Internet TV news channel Naked News made its debut in the country recently.
Presented by women who undress while they read top quality international news and sports reports, the channel's Africa spokesperson Quintine Yiwombe said the service is "the thinking man's answer to adult entertainment".
The channel was launched in Canada more than 10 years ago. Viewers log onto the Internet or their mobile phones and get real news broadcasts daily as well as a whole range of other entertainment content including movie reviews, techno advice and even tips on successful Internet dating.
The channel has over 14million viewers worldwide.
Yiwombe said yesterday that the international version has been such a success in South Africa that in recent months, the African rights owners have launched a search for presenters of Naked News Africa.
"The Africa version will be made available alongside the international version for viewers in Africa and will have local sports news as well as reportage of events of African interests and features covering local events.
"We have had a phenomenal response since the pilot was placed on the site," Yiwombe said.
The international version of Naked News features a range of presenters and producers.
Yiwombe said they were looking for local presenters to ensure that Naked News Africa reflects the diversity of Africa's beauty.
Discussions were also ongoing with local TV stations to broadcast Naked News reports in late night slots but this has not been confirmed yet.