WHAT does a day in the life of a strategic entertainment consultant entail?
I create and broker opportunities for various brands in the entertainment sector.
This can range from a BET nomination and collaboration with American R&B singer Raheem Devaughn for local hip-hop artist HHP to coordinating American singer Kelly Rowland to speak about our MTV HIV documentary at the Oprah Winfrey Leadership Academy for Girls in Henley-on-Klip.
It could involve creating consumer awareness about new sneakers to hit shelves at Xtrainer Editions to ensuring Sama-nominated Liquid Deep are decked out in the best Ben Sherman gear. My forte is putting greatness together.
Why did you decide on this career?
Your career is ultimately doing what you love. I enjoy seeing plans come together for artists. I enjoy beauty and being a part of creating that beauty.
How did you get intothis career?
In the past I was a music photographer in the US, working with Vibe,Source, Spin and Rolling Stone and a founding producer of MTV Base here in Africa. Those experiences led to my having an extensive entertainment database.
It's only been a natural development in my association and networking of premium brands to create partnerships for them.
What's challengingabout the job?
The most challenging aspect is being future minded, having the ability to navigate the expectations of the various brands and ensuring that you are ticking off all their boxes, even the ones they might not realise yet.
What do you love most about your career?
I enjoy being behind the scenes and making things happen. It's also a job where you never know how it's going to end.
Just last week I helped American reality star and fashion designer Kimora Lee Simons with an Associated Magazines shoot in Cape Town. Who knew?
What type of person wouldmake a success of this position?
You have to embody empathy and have an instinct to want the best for yourself and others.
What subjects do you need to pass in high school to be able to study towards this career?
I would say subjects that command you to think ahead and have an open mind, but also attention to detail: art history-photography, chess, home economics, psychology, philosophy and maths.
What does one study at tertiary level to get into this career?
It's more about your ability to nurture relationships outside the classroom.
But you can't go wrong with an MBA, law and psychology.
What growth prospects are there for this career?
Like any career, your growth is where you see yourself.
What is the entry-level salary for the job?
It's the type of position in which you might not make anything your first couple of years, but as you grow and acquire more talent, expand your network and excel at your craft even the sky is not the limit.
lAAB-CSP is a bespoke solutions company with a major focus on youth culture as it relates to social responsibility in the field of media and entertainment.