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THE brazen Boston Terrier Sepp Blatter has clocked a few frequent-flyer miles since his owner took up an offer by a local low-cost airline for him to replace world football's most powerful man.
Sepp Blatter, the Boston Terrier from Cape Town, accepted an invitation turned down by Fifa president Sepp Blatter to fly free of charge during the World Cup.
Kulula got in trouble with Fifa in the run-up to the World Cup when it was accused of ambush marketing. Then the airline published a tongue-in-cheek advert in which it said it was the "Unofficial National Carrier of the You-Know-What".
Last week, the dog flew to Johannesburg and back to Cape Town.
Kulula marketing manager Nadine Damen said the dog changed its name specifically to enter the competition.
She said: "It was a genuine offer to Mr Sepp Blatter, to end off our campaign for our price positioning adverts.
"Sales have increased, and we had several Mr Blatter impersonators contacting us, some even with Swiss accents, all trying to claim the free flights offer. One very clever gentleman from Cape Town contacted us and said we didn't actually say that the recipient had to be human, so he changed his dog's name to take advantage of the offer.
"Once he sent us pictures of his pooch, we couldn't resist using him."
A celebrity of sorts, Sepp the dog, now has his own Facebook and Twitter pages.
On the pages, there are pictures of the pooch in the airplane, at Soccer City and with a vuvuzela in Cape Town.
Damen said that the company has not had any response from the human Sepp Blatter.
She said the response to the adverts and Sepp the dog were incredible. "People have been so positive and have loved Sepp the doggy."