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By Zenoyise Madikwa | Jun 09, 2010 | COMMENTS [ 0 ]

THERE could almost have been a Christie Brown convention going on at the Arise Africa Fashion Week in Johannesburg last year where the lovely talented Ghanaian designer was showing.

Up and down the ranks, dozens and dozens of women were proudly displaying wave after wave of clothes that fed the pent-up desire for grown-up, flattering, simple, but sexy dresses.

The label Christie Brown, was is everyone's lips.

Self-taught fashion designer Aisha Obuobi graduated from the University of Ghana, Legon, where she majored in psychology.

Obuobi's label is a women's luxury fashion brand that aim s to satisfy the urge "of that modern woman seeking a true taste of Africa".

Her designs carry the wholeness, simplicity and confidence of a definitive look, perfectly judged and attainable.

"I make my clothing from carefully-selected African print from all over the African continent, combined with silks, chiffon, denim or jersey," Obuobi says.

"Our aim is to infuse a modern and distinct twist into the use of traditional African print, making it acceptable the world over, to allow all women to experience the culturally rich and opulent side of Africa without having to compromise their personal style, way of life or culture." .

The label, which was founded two years ago, has won several global awards.

Christie Brown won the emerging designer of the Year Award for 2009 at the inaugural Arise Africa Fashion Week.

Obuobi was also the only Ghanaian designer chosen to showcase in the Arise L'Afrique-a-Porter in the French capital during the Paris Fashion Week in March.

At the just-ended Africa Economic Forum hosted by Columbia University, Christie Brown was invited to sit on the panel for "African Fashion Going Global"; a discourse on making African Fashion a recognisable global industry.

Obuobi's line consists of dresses, skirts, blouses, shorts, pants and jackets at the moment and she said they intend to add a lot more to the line.

With many magazine features to boast of, such as Arise, Canoe 53 Sails and Black Hair (UK), Destiny and Sawubona (SA), Obuobi is listed as one of the women who is set to make headlines this year in a feature published in the international edition of Glamour magazine.

With no formal fashion training, Obuobi's inspiration to create the label came from her paternal grandmother, Christie Brown.

After only a couple of years in the industry the label is emerging as a strong presence. It reflects the personality of the founder's inspiration; it is chic, stylish and full of that newly emerging sentiment of the new African who plays on the international centre-stage.

Obuobi will join some of the world's leading African fashion designers from across the continent and the diaspora to showcase the finest contemporary African design at the second annual Africa Fashion Week at the Sandton Convention Centre in Johannesburg.

The exquisite collection of 33 designers will feature in 19 runway shows from 30 June to 3 July before an influential audience of international buyers, media, World Cup guests, VIPs and celebrities.


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