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Bassie 'not centre of ad' in dispute

By Dudu Dube | May 06, 2010 | COMMENTS [ 0 ]

FORMER beauty queen Basetsana Khumalo was just another black woman, who happened to be at the Cyclelab shop when its owners were putting together an advert.

"She was not the centre of the advert, it was not about her. We were taking photos and she happened to be at the store and we needed a lady of colour," store owner Andrew McKlein said in his testimony yesterday.

McKlein was testifying in the Johannesburg high court yesterday where Khumalo has filed a R750000 lawsuit against the Fourways cycling retailer for financial exploitation.

She said her brand was devalued when they used an unauthorised picture of her to advertise their products without her permission.

Khumalo testified that she went to the store in 2007 to buy a bicycle, only to be asked for her picture by a person she thought was a fan.

She said she was shocked to see the "horrible" picture, in which she looked like she had not slept in 10 days, in a magazine advert.

McKlein maintained that the aim of using the picture was to appeal to the black market rather than to exploit or portray her in a bad way. He said they had initially planned to use his wife's picture but when Khumalo walked in, he saw an opportunity to use a black woman.

Khumalo is the brand ambassador for various organisations such as Revlon, LG, Woolworths and Lux.

The matter continues today.


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