BAFANA Bafana's technical sponsors, Adidas, have thrown their weight behind the My 2010 Schools Adventure by donating 15000 World Cup tickets to participating pupils.
The My 2010 Schools Adventure is a campaign of the Department of Arts and Culture to mobilise support for the World Cup at schools throughout South Africa.
Adidas is donating the tickets through the Fifa Ticket Fund campaign, which started with the national arts competition in Pretoria on Saturday.
The German sports apparel giant said it wanted to make the World Cup more accessible to pupils who do not ordinarily have the means to purchase tickets.
The company is working with the Department of Basic Education to distribute the tickets to deserving pupils.
The pupils have been participating in art and football competitions in their provinces, that will culminate in national finals later this month.
"We also ensured that the participating pupils don't get the football tickets as hand-outs - but through making some effort in both art and football competitions," Adidas spokesperson Zobuzwe Ngobese said.
Education deputy-director- general Gugu Ndebele said they appreciated Adidas' gesture.
"When we engaged with Adidas we decided on two pillars that would carry the project: the education pillar - which is the art competition - and the participation pillar, which is the football competition," Ndebele said.
"The response and enthusiasm of the pupils has been amazing and we welcome Fifa's initiative to leave our learners with lasting memories after the World Cup."
Pupils countrywide have showed their creativity in essays, poetry, art projects, music and dance performances relating to the World Cup.
Deputy Minister of Arts and Culture Paul Mashatile said: "One of the key drivers in the My 2010 Schools Adventure campaign is to celebrate the diversity of our country and show the world the ingenuity of modern Africa, as well as the bright future of our land.
"With this being the first time that the World Cup is staged in Africa, the campaign is also aimed at helping puils identify with the continent as a whole.
"The importance of this campaign is that it builds good citizenship and unites the entire country behind common identities," Mashatile said.
The department's 2010 project manager, Dudu Mazibuko said: "The support by Adidas to make World Cup tickets available to schoolchildren is commendable."