FOR many years French cars and other brands that are not German-made have struggled to win the hearts of SA consumers.
Why was this the case, I asked myself. The answer is not that simple. South Africans are a combination of brand slaves and snobs.
There are a number of good cars in the market that are not selling as well as they should.
I was apprehensive as Citroen SA unleashed a good-looking number with all the latest technological gadgets to make it a winner.
The new Citroen DS3 was launched in Joburg last week. This French creation is here to take on the Mini, which is dominating this small premium segment of the market.
The Citroen DS3 passed the launch drive with flying colours. From the base model right up to the sport model, it proved to be a solid little car.
From the exterior and interior design, it's apparent that the French have spent a substantial amount of time working on and perfecting the DS3.
The car was launched in style, with the old Citroens from the 1970s joining the event.
The DS3 is an assertive vehicle with good looks that can be personalised with a broad range of styling components. A breath of fresh air and modernity, the newcomer is dynamic on-road performance and successfully blends efficiency and peace of mind, while the intelligence of its design makes for a modular car that can adapt to all situations.
With its sculptural styling and striking lines, the DS3 exudes enormous appeal. It is a truly distinctive car with a strong personality built on original creations, including recesses on the nose that houses LED lights.
According to Citroen, the DS3 styling team worked with three key words in mind: surprise, appeal and vitality. The result of their labours is a muscular yet sensual body that is compact, dynamic and nuanced by refined chrome trim.